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Banks and financial institutions are typically data rich, collecting valuable customer details through application forms, transactions and customer interviews. Converting that data into action and profit is never easy. Frog Analytics has proven solutions that can assist in leveraging your data to address issues such as:

Marketing

• Event based marketing
• Lifecycle based marketing
• Customer retention and churn
• Optimising direct marketing spend
• Channel optimisation

Sales

• Sales pipeline management
• Sales targets & KPI tracking
  and coaching
• Sales methodology and culture

Analytics and Profiling

• Customer segmentation
• Propensity modelling
• Profitability and lifetime value

CRM

• Customer needs profiling
• Straight through application processing
• CRM systems deployment
  and integration
• Integration of core banking and
  financial planning