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Event based marketing (EBM) is the most cost effective and relevant type of analytical marketing for customers.

However, defining and managing communication plans that span millions of customers, across multiple channels and understanding the data required to detect events is complex. Therefore, the key to event based marketing is identifying customer’s unique behaviours, the timeliness of finding and exploiting them and the ability to execute using an automated approach.

Full integration of hardware, software and business processes ensures the successful implementation of event based marketing programs Frog Analytics offers a range of hardware and software solutions to help companies realise the value of EBM.